Bay Watch

TOPMAN team up with double Brit Award-winning singer songwriter James Bay for a thirteen piece collection channelling rock star aesthetics and his trademark style

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It was only a matter of time. That perfect jawline and trademark wide-brimmed hat were always destined for more and now, in collaboration with TOPMAN, James Bay has announced his debut collection, set for release in August. The double Brit Award winning singer songwriter whose debut album ‘Chaos And The Calm’ went to number one (lead single ‘Hold Back The River’ was certified platinum) has teamed up with the high street menswear giant for a thirteen piece capsule collection.

Channelling rock star aesthetics and Bay’s own signature style, the thirteen pieces ranging from jeans and jackets to a two piece jacquard evening suit were carefully curated by James and TOPMAN, with personalised details incorporated throughout. Speaking fondly of the experience, Bay said:

“It’s been a lot of fun teaming up with TOPMAN to design my own collection. I’ve taken a lot of inspiration from performing live and the way I dress on tour. Many of the details I have focused on are also based my own original drawings and sketches.” James, who is no stranger to the fashion world, has previously modelled for Burberry has been a permanent fixture at the TOPMAN design shows for the last year.



The results are special. Standout items from the collection include a two-piece jacquard suit which uses James’s own fingerprint to produce an overall abstract print. A sequined bomber with satin sleeves is also a clear example of the musicians signature style, with stage-ready clothing seeping into the day to day. Touching upon the collection, TOPMAN Creative Director Gordon Richardson said:

“It’s always exciting for TOPMAN to collaborate with personalities outside the world of fashion as it challenges all our normal perceptions. James has been no exception, he has diligently translated his unique sense of style into the perfect thirteen piece capsule collection with as much care as he would for one of his albums. Every piece has a considered place and reflects his unique personality.”EJ