As Jaguar prepares to launch its E-Pace, we look at the recent developments which have pushed the quintessential British carmaker forward
The Swallow Sidecar Company. Ring any bells? Probably not. It should do though, because that’s where the story of Jaguar – the quintessential British luxury car brand – begins. Founded in 1922, by 1935 Swallow had diversified and in September of that year its first motorcar, the SS two and a half litre sports saloon rolled off the production line. From thereon, as its famous motto proclaimed, it has been ‘grace, space, pace’.
Not content to rest on that motto, the last decade especially has seen radical change inspired by the the past, present and future. In a celebration of the iconic British carmaker, we’ve picked out the five cars at the forefront of the Jaguar revolution.
The F-Type SVR
Still one of the best looking cars on the market, mixing vintage and modern design elements, the original F-type was released in 2013 and proved to be a cat among the pigeons in the sports market challenging the supremacy of competitors Audi, Aston Martin and Porsche. The visible E-type influences can’t have done the car any harm either. The latest incarnation of the F-Type, the SVR is the meanest of the lot, packing 575ps and a top speed of around 200mph. The folks over at Jaguar Land Rover Special Vehicle Operations have made not only the first ever Jaguar SVR, but the lightest and fastest F-type yet.
Launched in 2016, the Jaguar F-Pace was a revelation for the brand. Despite a crossover SUV being new territory, the flagship model came and it conquered. Winning both the Car of the Year and Car Design of the Year at the 2017 World Car of the Year awards, it also has the title
of Jaguar’s fastest selling global model. All of this must have come as little surprise to Ian Callum who designed the car. Its sporty looks, which channel distinctive elements of the F-Type combine with terrific performance. We were lucky enough to drive one in preparation for this issue and we can confirm the hype is warranted.
The E-Type zero
We’re not going to beat around the bush. Here at the Essential Journal, we’re very much in the ‘The E-Type is the best looking car ever’ camp, so the idea of a fully electric version that looks exactly the same but with enhanced performance is well up our street. At this year’s Land Rover fest, Jaguar Land Rover Classic turned a dream for many into a reality, presenting what is undoubtedly the world’s most beautiful electric car. The project was not only an interesting statement of innovation, but also a huge step forward for future proofing classic car ownership.
Before it has even launched, the E-Pace is already a record breaker. The compact SUV, due to be released in late October set a Guinness World Record for the longest barrel roll jump in a production vehicle as part of its launch (literally) event earlier this year. The E-Pace, only the second SUV in the Jaguar fleet, shows an even closer resemblance to the F-type, with sporty styling and a lower, stealthier ride. The inside also channels a sports car theme, as well as not lacking on tech. 4G Wi-Fi and a super-sized touchscreen will be as standard.Images: www.media.jaguar.com