For SS18, BOSS wants you to relax…


Relax, don’t (over) do it. That’s the message this season, as BOSS focuses its ‘New Formal’ collection on a more relaxed approach. Still celebrating the brand’s precision cuts and meticulous tailoring, the collection introduces a new ease in summer occasion wear by stepping away from the rigid dress codes of the past (Morning Suit for Weddings, for example) in favour of a more composed and subtle approach, created in equal measure from cool palettes and feather light fabrics.

Silhouettes become looser and the brand’s strict tailored lines get an even softer take. Tailoring presents subtly oversized shapes featuring loose-cut jackets and wide-leg pants. Slimmer designs still play a role but get a softer touch thanks to tapered fits. The double-breasted suit is back, balancing sartorial flair and perfect ease. Softening the look and reducing the weight, unlined constructions ensure the clean designs sit well within its summer environment in both form and function.

Softly constructed suits have a subtly worn-in appearance for a beautifully easy-going finish. Colours range from light blue and olive to pale beige, coral and white. Fabric is key in this easier approach to suiting with lightweight paper-touch cotton, summer linen and modern seersucker textures.

The collection features styles crafted from lightweight cotton, linen or wool. Unstructured, single-breasted jackets are half-lined with softened shoulders for a relaxed silhouette, detailed with patch pockets and luxurious mother-of-pearl buttons. Some jackets and slim-fit trousers can be worn together as a casual suit or separately as a blazer and chino combination. The New Formal aesthetic in SS18 is a collection of styles which perfectly express BOSS’ relaxed take on traditional formal and occasionwear dressing.


Words by Alan Smithee