Wednesday evening, in London, Triumph hosted an exclusive, star-studded event for the launch of their stunning addition to the premium motorcycle range. Hundreds of special guests, journalists and celebrities from around the world, including Jess Glynne, The Vamps, Luke Pasqualino and Perrie Edwards, attended to witness the unveiling of Triumph’s stunning new model at The Printworks in Canada Water.

LONDON, ENGLAND - OCTOBER 19: A general view of the atmosphere at the Global VIP Reveal of the new Triumph Bonneville Bobber on October 19, 2016 in London, England. (Photo by David M. Benett/Dave Benett/Getty Images for Triumph Motorcycles)

A host of racing legends, including seven-times World Champion Carl Fogarty MBE and three-times world champion Freddie Spencer, lined up inside the venue for a head-to-head indoor drag race.

The night was soundtracked by a live set from NME award-winners The Vaccines and support from DJ Harriet Rose, the warehouse venue was filled from start to finish with an eclectic mix of Indie rock and the roaring sound of competitive motorcycle racing.

Paul Stroud, Chief Commercial Officer at Triumph Motorcycles, said: “Triumph’s new motorcycle is an incredible bike with breath-taking poise, presence, and peerless authenticity, so it’s only right that we give it the incredible launch it deserves before the bike makes its European debut at EICMA show in Milan on November 8th, 2016.”