We take a look back at the Tessuti x Joe Shutter ‘For the Pioneers’ campaign
Hosted by The Essential Journal, a select audience filled Tessuti’s beautiful new three-floor Chester store for an evening of adventure and true audio visual splendour. Those in attendance were not only lucky enough to peruse Tessuti’s latest autumn/winter collections, but were also able to feast their eyes on the awe-inspiring photography of creative entrepreneur and intrepid adventurer, Joe Shutter. An Iceland-based creative with both an eye for photography and a taste for the great outdoors, Joe Shutter proved to be the perfect fit for Tessuti’s ‘For the Pioneers’ campaign.
And how could he not be? After all, the rolling tundras and stunning vistas of Joe’s photography are already a perfect visual metaphor for the elegant style and rugged durability of Tessuti’s autumn/winter campaign: From Italian maestros of military-inspired outerwear, Parajumpers, to Toronto-born expedition-ready giants, Canada Goose.
Fashion enthusiasts and photography-lovers alike were joined in celebration of both Shutter’s work and Tessuti’s latest collection which culminated in a live Q&A with Shutter himself. Featuring behind-the-scenes vlogs from the Tessuti shoot in Reykjavik, and a never-before-seen ‘For the Pioneers’ campaign video, the talk offered a unique glimpse into both Shutter’s creative process and Tessuti’s fashion philosophy. And with further audible delights from the fine folks at Melodic Distraction, not to mention a little single-pot sophistication from Red Breast Irish Whisky, those in attendance were able to raise a glass (or two) to the perfect marriage of visual artistry and premium designer fashion. EJ
See Tessuti’s latest collections at tessuti.co.uk or in stores nationwide.
Words by Will HALBERT
Image Credits, Thomas SUMNER